Holofiber
Researcher Keynote Speaker at Diabetes Expo
Medical socks a Hit with Attendees
 Holofiber
was a major presence at the American Diabetes Association Diabetes
Expo, which took place November 15 at New York’s Javits
Center, attracting nearly 10,000 attendees. Hundreds of showgoers
lined up at the Holofiber booth for a free pair of socks, which
were gone in a matter of a few hours. Thousands of attendees
learned about Holofiber and were able to hear Dr. Graham McClue,
PhD, deliver a presentation about the research he and Dr. Lawrence
Lavery, DPM, MPH, conducted on both diabetic and nondiabetic
subjects. Dr. McClue also presented his findings to a select
group of reporters the day before the Expo, leading to significant
media coverage.
Also at the Expo was Holofiber customer ACHIEVE 02, which had
a booth just across from the Holofiber booth. ACHIEVE 02 offered
showgoers its new MedCrew Comfort Sock with Holofiber at a special
show price – and sold out before the end of the day. The
socks, available at www.achieve-o2.com, are specifically designed
for people with diabetes and other conditions that can affect
blood circulation in the feet.
"Some of the showgoers who received free sample socks at
the Holofiber booth wore them around the show for a few hours,
and then came to our booth and bought multiple pairs of our
socks," noted ACHIEVE 02
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| ACHIEVE
02’s Craig (right) with customers at ADA Expo. |
CEO Bill Craig. "Turns out walking an Expo in Holofiber
socks makes believers. Since the Expo, ACHIEVE 02 has been overwhelmed
with consumer sales orders and we set up a web site store to
meet consumer demand. Our inventory was sold out prior to the
holidays and sales continue to be strong."
ACHIEVE 02 plans to introduce other styles and soon will be
launching a line of athletic performance socks made with Holofiber.
The company is working with quality retailers to carry the ACHIEVE
02 line of socks with Holofiber and expects to increase sales
distribution significantly in 2004. Added Craig, "We really
mean it when we say ACHIEVE 02 is "Not Just a Sock!"
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