EMS, Arriva
& Tropical Rider Power New Products with Holofiber
As more manufacturers add Holofiber® offerings to their
product lines, consumers will be able to easily find all sorts
of products with Holofiber designed specifically to meet both
their active and everyday needs. To start, Holofiber will
soon be available at all 86 Eastern Mountain Sportswear retail
stores across the country as well as on the web site at www.ems.com.
The first product is the Aerator 1/4 zip top for both men
and women.
When asked about her personal experience wearing Holofiber,
Jennifer Edes, EMS’ Sourcing & Production Manager
for Apparel, stated, “I'll give you my personal experience
as a complete skeptic...After 10-plus years of sleepless nights
due to my hands and arms becoming numb, I was finally able
to sleep soundly thanks to the Holofiber carpal tunnel sleeve.
After that first night of sleep, I knew there was something
to this technology and that it really does promote circulation.
EMS immediately began further research and field testing to
evaluate the benefit to the outdoor athlete. We are still
field testing but results, so far, have been very positive...As
for me, I'm still wearing my sleeve to bed every night and
no longer have any issues with my circulation.”
The
Great Canadian Sox Company is currently launching a completely
new line of Health, Medical and Performance Socks called Arriva,
www.arrivacanada.com
with Holofiber as a central component. Among the Arriva products
is Medi-Tec, developed to meet specific needs of persons with
health problems, and for persons working in the healthcare
sector including a Diabetes & Sensitive Feet sock, which
features the highest percentage of Holofiber of all the company’s
sock lines and is ideal for persons with diabetes and/or circulatory
impairment disorders. In addition, Arriva offers a Support
Sock constructed using Even Compression, known to increase
circulation and commonly worn by nurses and medical practitioners.
Developed specifically for travelers, the Travel-Tec socks
are constructed using Smart Compression Technology, a linear
compression system that maximizes compression at the ankle
and recesses as the sock progresses towards the calf. Holofiber
will increase circulation and reduce the risk of developing
blood clots in the leg. A holistic line of comfort and massage
socks, Time-Out features an ergonomic sock, which incorporates
massage ribs to provide additional padding in the foot where
it is needed most. The addition of Holofiber will enhance
comfort and relaxation for the wearer.
Arriva’s Sport-Tec line is knitted exclusively with
Holofiber. Composed of three socks, the line has been developed
to meet the needs of
persons engaged in high-activity pursuits.
Arriva socks are available to the consumer as of July 2004
at pharmacies, sporting good stores, airports, health clubs,
national retailers, online, door-to-door, and B2B for Arriva
clients in the healthcare and travel industries. “Holofiber
is a cornerstone in the Arriva line of socks,” explained
Bipin Khimasia, CEO. “We initially discovered Holofiber
while looking for ways to meet the needs of our customers
with circulation impairment resulting from diabetes. From
that starting point we discovered a much broader range of
applications for our products. Holofiber has allowed us to
develop entirely new product categories to meet the needs
of shifting demographics, and has allowed us to expand our
range of hosiery applications.”
Working with the newest and most cutting edge high performance
fabrics, Tropical Rider manufacturers a high quality line
of equestrian apparel, as well as a top sports fitness line
including tights, shorts, tank tops and T-shirt styles. Holofiber
with Lycra® is the most recent fabric addition to the
product line. Tropical Rider has created a new equestrian
breech, as well as shirts and workout tights with Holofiber
fabric under the brand name TR Energy™.
Tropical Rider CEO Sheree Ganske, has used the new Holofiber
tights extensively for biking and running and notes, “Now
when I am out for my morning run, wearing the Holofiber garments,
I feel immediately energized, so I know it works. It has made
a difference in how I feel during that daily workout.”
Tropical Rider products are available at stores, in catalogs,
and though direct mail via the website, www.TropicalRider.com
or the toll free customer service center at 800.699.8560.
Remember to check in online at www.holofiber.com in the “Where
To Buy” section to stay up to date on all of the
new and exciting products available in Holofiber fabrics.
Back to Volume 1, Issue
2 main page
|