Holofiber Building Buzz – And Signing Customers – At Trade Shows

Holofiber® has been making the trade show rounds over the past year, with appearances in a variety of major markets and increasingly strong results. At January’s Outdoor Retailer Winter Market show in Salt Lake City, Holofiber added some immediate new customers and saw significant interest in the product from prospective customers. “The outdoor market is where Holofiber got its start,” noted Robert Klein, chairman of Holofiber, Inc. “We’re excited about the caliber of companies coming aboard with us in this market. We are choosing our partners carefully, and they are the cream of the crop. There really is no telling how far we can go with this unique and extraordinary product.”

Draper's Jess Ennis lends a hand during the company's Great Sock Trade-In at the Boston ADA Expo.

A new trade show for Holofiber is Medtrade, the largest international trade show dedicated to the home healthcare industry, attracting distributors and retailers of medical equipment and caregiver service companies from around the world. At the Medtrade Spring 2004 show in Las Vegas last April, Holofiber shared space with its customer ACHIEVE O2, which introduced the Retail Partner Program, designed for small-to-medium retailers carrying the MedCrew Comfort Sock with HolofiberMax. Companies from all over the world will attend the October Medtrade in Orlando and it is ACHIEVE O2’s prime opportunity to get things going globally – and Holofiber will be there to help things along. “The ACHIEVE O2 Holofiber collection will help the retailer offer profitable, quality products with innovative features and technology,” observed William Craig, company president.

In November of 2003, Holofiber was introduced to the diabetic community at the New York City American Diabetes Association (ADA) Diabetes Expo at the Javits Center and made definite inroads into the diabetic community. This past March in Boston, Holofiber customer Draper Knitting took part in the Boston ADA Diabetes Expo, where the company debuted its HoloMedic™ line featuring Holofiber. Draper featured socks from ACHIEVE O2, as well as its HoloMedic Home Health Squares and HoloMedic Travel Health Squares, squares of Holofiber fabric designed to provide the benefits of Holofiber wherever and whenever one may need them.

Draper kicked off this event with The Great Sock Trade-In, where people were asked to come in, take off their own socks and wear a pair of Holofiber socks. They were invited back to give their feedback, which resulted
in many afternoon sock sales. See the growing line of HoloMedic products featuring Holofiber at the online Draper Mall at www.draperknitting.com/thedrapermall/. “We are very excited about the possibilities in the diabetic market. We received excellent feedback at the Boston Diabetic Show as well as the initial orders from the Draper Mall,” said Kristin Draper, Vice President, Draper Knitting.

Tempo Shain, a leading supplier to footwear manufacturers, attended the World Shoe Association Show (WSA) in February, and Holofiber was there. At the August 2004 WSA show, over 20,000 attendees from 100-plus countries and more than 1,500 international exhibitors from over 20 countries convene in Las Vegas to see the latest in footwear fashion, technology and performance. “This is a great show for us,” said Robin Delaney, president of Tempo Shain. “We get to see a many people we might not see during the year, especially the customers from around the world.
We have sold a lot of Holofiber at the WSA Show.”

As Holofiber grows and expands its position in diverse end-use markets, expect to see us at more shows in a range of markets.

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