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Holofiber Drives a New Business Decision for Draper
Knitting
Always looking for new and
innovative ideas to set itself
apart from the competition,
Draper Knitting started product
development with Holofiber early
in the game. Under the HoloMedic™
brand name, Draper produced a
line of products which were sold
directly to the consumer via
www.draperknitting.com on the
Draper Mall.
After early success in this
endeavor, the real excitement
came when Equipile™, an
equestrian line of products, was
launched at the Equine Affaire this
past November in Springfield,
Mass. The Equipile line consists
of saddle pads, coolers, quarter
sheets, leg wraps, pillow wraps
(which double as human seat
covers), lap blankets and Tshirts
all featuring Holofiber.
Draper was immediately able to
reach a great number of people
at this show, where the estimated
attendance was 104,000 people,
and educate them about
Equipile featuring Holofiber.
They also launched a new website
for this market segment at
www.equipile.com.
Kristin Draper, VP of Draper
Knitting Company, noted, “We
have had a great number of
testimonials that praise our
products featuring Holofiber for
doing everything it promises and
its benefits to both humans and
horses alike. We look forward to
a long and prosperous future
full of new products featuring
Holofiber."
Whether for humans or horses,
for feeling better or improving
performance, Draper seems to
have it covered with Holofiber.
And for consumers interested in
instant gratification, the Draper
Mall and Equipile.com are only a
click away. Back to main page |
