Arriva and Holofiber Race to Success in Toronto

Marathoners feel relief with socks, wristbands

TEAM HOLOFIBER captain Lawrence Foster talks to racers at Toronto Marathon

Holofiber and lifestyle legwear maker Arriva joined forces at the Toronto Marathon, sponsoring the annual race and attending the pre-race Expo. Together, they distributed thousands of pairs of Holofiber socks and wristbands, helping provide relief to marathon runners, who reported having more energy and less blisters and pain both during and after the race.

“Since the race, we’ve been getting feedback from as far away as Nova Scotia and California from people who were wearing the socks,” said Andrew Wells, sales and brand manager, Arriva Lifestyle Legwear. “They’re telling us they ran their personal bests ­ and shaved as much as 15 minutes off their time. A man who wore the socks showed up at our factory and demanded we sell him six pairs of socks. He’d been running marathons for years and said that for the first time, he didn’t have to soak his sore feet in ice ­ they were fine.”

“With our products we offer a money-back guarantee, and we have yet to have a single pair returned,” noted Wells. “I ran the half-marathon, and Holofiber carried me through.”

Continued Wells, “One day at the Expo, a 78-year old marathon volunteer told us his wife had crippling arthritis in her hands so we gave him Holofiber wristbands for her. The next day, he came back and told us she was able to move her hands again. That’s what we find compelling about Holofiber.”

TEAM HOLOFIBER captain Lawrence Foster, who joined Holofiber and Arriva at the Toronto Marathon Expo, noted “We had 10,000 people come through the booth before the race and we spoke to at least 4,000 or 5,000 of them. On race day, it seemed like every single person was wearing Holofiber wristbands.”

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