Holofiber

January 30, 2005

2004 – THE YEAR HOLOFIBER REACHED THE TIPPING POINT

In his landmark bestseller, The Tipping Point, Malcolm Gladwell documents the similarities experienced by companies and trends that reach mainstream success. Rather than a single overwhelming event, says Gladwell, real success in any timeframe is achieved through small, steady achievements.

Holofiber could well be his next case study.

We’ve made gains since our first OR Show in 2002. The Holofiber concept generated a good deal of buzz in the outdoor, sporting goods and medical industries, but only a few visionary companies were making products with the fiber. Since 2003, however, Holofiber has been on a roll, forming new partnerships, sponsoring athletes and approaching its own tipping point.

A year ago today, Holofiber was being used by: Calloway Golf Footwear, Deer Creek Fabrics, Draper, EquiPedic Superfeet, Tempo Shain , United Knitting and Wickers.

In the past year, the following companies have joined those eight in committing to the production of Holofiber products:

AccuMed Technologies
Aetna Felt
Arriva
Bali Leathers
Eastern Mountain Sports
EquiPedic
EquiPile
Galey & Lord
L.B. Evans
Pro-Formance
RX-Textiles
Sierra Designs Canada
Treadmills USA
Tropical Rider
Victorinox
Woolrich
Xterra Gear

In addition, ’04 saw the debut of Team Holofiber, one of the most accomplished and successful teams in adventure racing. Michellie Jones, triathlete legend, Ironman winner and Olympic medalist, continues to be an enthusiastic endorser. We were an official sponsor of the Toronto Marathon. And, as the medical and diabetic market continues to boom for Holofiber, the competitive equine industry has taken notice and looms as another market with huge potential.

As for 2005, look out. As the “show me” companies see the success of early adopters like Superfeet, who have dramatically increased their use of Holofiber, they’re shedding their caution and getting in the game. And the tipping continues.

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